Whether or not the name Might and Main rings a bell, you'll recognize its work. All of the brands pictured above were designed by the local business, which practices what it calls "Intelligent Brandsmithery." Clients include two of Maine's James Beard Foundation award nominees: Eventide Oyster Co. and Central Provisions. Nearly all of the hot Middle Street restaurants from Piccolo east to India Street have the company's mark.
And Might and Main's work permeates more of the booming food scene than most realize. The company designed the menu system at The Portland Hunt and Alpine Club. It had a hand in the new facade and refreshed branding at Rising Tide Brewing Company. It revamped the brand and menus at venerable Bob's Clam Hut in Kittery. It's behind the design at upcoming EVO at the Hyatt in Portland as well as Round Turn Distilling in Biddeford. The firm has even started working on special projects with Boston restaurants Eastern Standard and Trina's Starlite Lounge.
How did Might and Main become associated with such a celebrated crop of eateries? Co-founder Sean Wilkinson told Eater, "Mostly because about four years ago we said, 'We should work on restaurants.'" There's more to it than that, though. Check back next week for an interview with Wilkinson about trends, typography, and brandsmithery.