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The Substance, canned. [Photo: Official Site]
The Substance, the hoppy ale from Bissell Brothers Brewing Company that took the Maine craft beer scene by storm when it debuted on local taps a few months back, is available in 4-packs of 16-ounce cans as of today, meaning it's now highly potable and portable. Portland's Bier Cellar is well stocked to supply the thirsty masses when it opens today at noon, selling the 4-packs for $12.99. The store's blog also has an interview with bros. Noah and Peter, who run their operation out of the Riverside Industrial Park in Portland. Look for the cans in good beer stores in Portland and beyond.
· Bissell Brothers Brewing Launch [Bier Cellar]